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Because of using New York Snowmobiler magazine, we have been able to reach a specific target market, the snowmobilers, in a very effective manner. It has increased traffic to our website and calls to our 800 number.

Debra L. Opferbeck,
Cattaraugus County Economic Development, Planning & Tourism

For more info, Contact Cathy Hanson at
(800) 380-3767
or by email

   

  • 5-7 issues per year.

  • Reaches 3 of top 4 U.S. snowmobile markets (Michigan, New York, Wisconsin).

  • Our readers plan to purchase 38,497 snowmobiles this coming year.

  • Snowmobile club members do the maintenance for the trail systems. Show support for the riders who maintain the trails; they will remember you.

  • Our readers love to travel. 58,773 readers will spend 10 or more nights in a hotel/motel this year – not just due to snowmobiling.

 

.: Gender

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.: Distribution

September = 91,000

October = 144,000

November = 137,000

December = 137,000

January = 82,000

February = 129,000

March = 137,000

 

.: Age

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.: Reader Activity

97% Read Advertisements

95% Read every issue

64% Refer to previous issues

57% Read cover to cover