I like to read about the many different areas in Wisconsin for snowmobiling. The variety of advertisements is helpful when looking for places to stay when snowmobiling.

- Lisa Grzesiakowski

   


is the only magazine that reaches every snowmobile club member in Wisconsin.

Wisconsin Snowmobile News
  

Wisconsin Snowmobile News (WSN) is the official publication of the Association of Wisconsin Snowmobile Clubs (AWSC). It’s the only monthly magazine devoted to snowmobile enthusiasts in Wisconsin. WSN is published monthly, seven times per year, from September through March.

Every month, the magazine reaches 28,000 households and an estimated 70,000 snowmobilers. AWSC members receive 27,000 copies of the magazine. The remaining 3,000 are distributed to registered snowmobilers in Wisconsin. Wisconsin Snowmobile News is the best way to reach snowmobilers in Wisconsin.

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Hotels/Motels
Clean Up On These Stats

There’s no better place to snowmobile than Wisconsin; at least that’s what readers of
Wisconsin Snowmobile News think. And, Michigan’s Upper Peninsula and Wyoming
are pretty great as well! Here’s where readers plan to travel this season.

  • 21,000 readers to Northeast Wisconsin
  • 19,936 readers to Northwest Wisconsin
  • 16,156 readers to Michigan’s Upper Peninsula
  • 3,220 readers to Southern Wisconsin
  • 1,624 readers to Wyoming

Wisconsin Snowmobile News readers travel all year long to fulfill their enthusiasm for snowmobiling, motorsports and the outdoors. Here’s how many nights they’ll stay in a hotel/motel per year – and not just for snowmobiling.

  • 1-3 nights 2,632 readers
  • 4-5 nights 5,292 readers
  • 6-7 nights 6,328 readers
  • 8-9 nights 2,100 readers
  • 10 or more nights 11,620 readers

Don’t miss out on the 19,544 readers who will use the magazine to book and plan trips for this season and all year long.

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Dealers
Wisconsin Snowmobilers Buy Your Products

Spending your ad dollars in the most effective media outlet is very important. Wisconsin Snowmobile News is mailed directly to 100% snowmobilers.

Statistics show that only 3% of the population owns a snowmobile. So why advertise exclusively in a media outlet such as a local newspaper when 97% of the readers are non-snowmobilers?

Wisconsin Snowmobile News readers told us they plan on purchasing many items in the next 12 months; here are just a few:

  • 9,128 Snowmobiles
  • 6,692 Trailer Accessories
  • 9,128 Snowmobile Boots
  • 3,052 Performance
    Add-Ons
  • 8,512 Helmets

 
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Accessories / Aftermarket
Our Readers Buy More Than You Think

Items Wisconsin Snowmobile News readers will purchase in the next 12 months:

  • 6,692 Trailer Accessories
  • 3,640 Trailers
  • 9,128 Snowmobile Jackets
  • 9,128 Snowmobile Bibs
  • 9,128 Snowmobile Boots
  • 2,436 Sled Covers
  • 1,204 Sled Jacks
  • 3,052 Sled Dollies
  • 5,488 Traction Products
  • 4,872 Electric Face Shields
  • 4,256 Helmet Communicators
  • 3,052 Windshields
  • 616 Goggles
  • 3,052 Performance Add-Ons
  • 8,512 Helmets

 

Start reaping the benefits of snowmobiler
readership this year.

For more information about reader profiles, distribution and circulation,
click on Quick Facts.