"We will continue to advertise in On the Trails with SAM. Not only does it show that our dealership supports the sport in general but it keeps our name out there with your members. This past year was a hard one on anyone who is a snowmobile enthusiast, but they still came into Cycle Design; to shop, have service done, look around and sometimes just to talk and visit. We believe the ad helped bring in sales as well as service revenue. Be assured Cycle Design wil be continuing our advertising with your magazine and, of course, reading each issue."

Jayma Wilkins
Cycle Design


   


is the only magazine that reaches every snowmobile association
member in Massachusetts.

On the Trails with SAM
  

On the Trails with SAM is the official publication of the Snowmobile Association of Massachusetts (SAM). It’s the only magazine devoted to snowmobile enthusiasts in Massachusetts. On the Trails with SAM is published monthly, seven times per year, from September to March.

Every month, the magazine reaches 9,000 households (18,000 in September and 16,000 in October) and an estimated 22,500 snowmobilers. 5,000 copies are distributed to SAM members. The remaining 4,000 are distributed to registered snowmobilers in Massachusetts who do not belong to the state association. On the Trails with SAM is the best way to reach snowmobilers in Massachusetts.

The Purchasing Power of On The Trails With SAM readers

.:

Hotels/Motels
Check Out These Stats

Snowmobiling and travel is a way of life in Massachusetts. Not only do our readers travel to snowmobile, but also they travel all year long to satisfy their enthusiasm for motorsports and the outdoors. When we asked our readers where they plan on traveling this year, not just for snowmobiling, this is what they told us:

  • New Hampshire (4,599 readers)
  • Vermont (4,212 readers)
  • Maine (2,871 readers)
  • New York (1,917 readers)
  • Massachusetts (1,719 readers)
  • Quebec (1,530 readers)

Our readers also told us how many nights they stay in a hotel/motel per year. Over 40% will stay 10 or more nights per year. Multiply that by the 5,022 readers who say they use advertisements in the magazine to book and plan trips all year long, and you have a win-win deal!

 
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Dealers
Don't Miss Out on Sales Opportunities

Spending your ad dollars in the most effective media outlet is very important. On the Trails with SAM is mailed directly to snowmobilers.

Statistics show that only 3% of the population owns a snowmobile. So, why advertise exclusively in a media outlet such as a local newspaper when 97% of the readers are non-snowmobilers?

On the Trails with SAM readers told us they plan on purchasing many items in the next 12 months; here are just a few:

  • 2,520 Snowmobiles
  • 2,700 Snowmobile Jackets and Boots
  • 3,420 Traction Products
  • 1,980 Performance
    Add-Ons
  • 2,700 Helmets

 
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Accessories / Aftermarket
Our Readers Buy a Lot of Products

Items On the Trails with SAM readers will purchase in the next 12 months:

  • 2,520 Trailer Accessories
  • 1,260 Trailers
  • 2,700 Snowmobile Jackets
  • 1,260 Snowmobile Bibs
  • 2,700 Snowmobile Boots
  • 1,260 Sled Jacks
  • 1,440 Sled Covers
  • 1,080 Sled Dollies
  • 3,420 Traction Products
  • 1,800 Electric Face Shields
  • 2,520 Helmet Communicators
  • 540 Windshields
  • 720 Goggles
  • 1,980 Performance
    Add-Ons
  • 2,700 Helmets

 

Start reaping the benefits of snowmobiler
readership this year.

For more information about reader profiles, distribution and circulation,
click on Quick Facts.