To accommodate their travels, readers of New York Snowmobiler will stay over 310,200 nights in a hotel/motel this year – and not just for snowmobiling. Factor in the 34,540 who have used an advertisement in the magazine to book or plan a trip, and you have a win-win deal!


   


is the only monthly snowmobile magazine in New York.

New York Snowmobiler
  

New York Snowmobiler is the New York State Snowmobile Association’s (NYSSA) official publication. This magazine is devoted entirely to snowmobile enthusiasts in New York State. New York Snowmobiler is published monthly, five times per year, from October through March.

Every month, the magazine reaches 55,000 households and an estimated 137,500 snowmobilers. Each issue is directly mailed to members of the New York State Snowmobile Association, who comprise about 80% of all snowmobilers in the state. New York Snowmobiler is the best way to reach snowmobilers in the state.

The Purchasing Power of New York Snowmobiler readers

.:

Hotels/Motels
Check Into These Stats

Wherever the snow is falling is where New Yorkers will be riding. Due to New York’s vast trail system, many snowmobilers choose to travel to the various in-state destinations such at the Adirondacks region, Tug Hill, Western New York and the Catskills region. However, many venture out of state as well. Ontario, Quebec and Northern New England are top destinations.

Here’s a breakdown of how many readers will be traveling to each destination:

  • 83.3% (45,815 readers) to
    Adirondacks Region
  • 11.9% (6,545 readers) to
    Northern New England
  • 14.3% (7,865 readers) to Ontario
  • 40.5% (22,275 readers) to Western New York
  • 16.7% (9,185 readers) to Quebec
  • 7.1% (3,905 readers) to Catskills Region
  • 26.2% (14,410 readers) to Tug Hill Region

 
.:

Dealers
Maximize Your Advertising Dollars

Spending your ad dollars in the most effective media outlet is very important. New York Snowmobiler is mailed directly to New York State snowmobilers.

Statistics show that only 3% of the population owns a snowmobile. So, why advertise exclusively in media such as a local newspaper when 97% of the readers are non-snowmobilers?

New York Snowmobiler readers told us they plan to purchase many items in the next 12 months. Here are just a few:

  • 18,754 Snowmobiles
  • 9,405 Snowmobile Jackets
  • 13,426 Traction Products
  • 14,742 Performance Add-Ons
  • 24,145 Helmets
  • 6,713 Goggles

 
.:

Accessories / Aftermarket
Our Readers Buy a Lot of Products

Items New York Snowmobiler readers will purchase in the next 12 months:

  • 9,387 Trailer Accessories
  • 16,115 Trailers
  • 9,405 Snowmobile Jackets
  • 12,206 Snowmobile Bibs
  • 13,398 Snowmobile Boots
  • 4,015 Sled Jacks
  • 9,467 Sled Covers
  • 6,712 Sled Dollies
  • 13,426 Traction Products
  • 8,030 Electric Face Shields
  • 13,479 Helmet Communicators
  • 12,317 Windshields
  • 6,713 Goggles
  • 14,742 Performance
    Add-Ons
  • 24,145 Helmets

 

Start reaping the benefits of snowmobiler
readership this year.

For more information about reader profiles, distribution and circulation, click on Quick Facts.