I really enjoy reading Michigan Snowmobile News. It’s very informative and gets you geared up, prepared for and excited about the sport of snowmobiling.
– Todd Guiles


   


is the only magazine that reaches every member of the
Michigan Snowmobile Association.

Michigan Snowmobile News
  

Michigan Snowmobile News (MSN) is the Michigan Snowmobile Association’s (MSA) official publication. Michigan Snowmobile News is published monthly, seven times per year, from September through March.

Every month, the magazine reaches 21,000 households and businesses and an estimated 52,500 snowmobilers. MSA members receive 15,000-19,000 copies of the publication. The remaining magazines are distributed to commercial members of the association. Michigan Snowmobile News is the best way to reach snowmobilers in Michigan.

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Hotels/Motels
Check Out These Stats

Michigan snowmobilers know there is no better place to snowmobile than in their own state. That’s why 91% of MSN’s readers plan to travel to destinations all over the Lower Peninsula, and 83% will head north to the Upper Peninsula next season. Wisconsin and Ontario are two favorite out-of-state locations with more than 1,700 readers traveling to Wisconsin and 2,100 to Ontario next season.

Our readers plan to spend more than 176,000 nights in hotel/motel rooms this year – and not just for snowmobiling. With 61% of MSN readers booking and planning trips due to seeing an advertisement in the magazine, that’s a lot of rooms to rent out all year long!

 
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Dealers
Don't Miss Out on Sales Opportunities

Spending your ad dollars in the most effective media outlet is very important. Michigan Snowmobile News is mailed directly to snowmobilers.

Statistics show that only 3% of the population owns a snowmobile. So, why advertise exclusively in media outlet such as a local newspaper when 97% of the readers are non-snowmobilers?

Michigan Snowmobile News readers told us they plan to purchase many items in the next 12 months; here are just a few:

  • 4,410 Snowmobiles
  • 3,441 Snowmobile Jackets
  • 3,441 Snowmobile Boots
  • 6,379 Electric Face Shields
  • 2,455 Performance
    Add-Ons
  • 6,379 Helmets

 
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Accessories / Aftermarket
Our Readers Buy a Lot of Products

Items Michigan Snowmobile News readers will purchase in the next 12 months:

  • 5,670 Trailer Accessories
  • 3,150 Trailers
  • 4,200 Snowmobile Jackets
  • 3,570 Snowmobile Bibs
  • 1,050 Sled Jacks
  • 2,100 Sled Covers
  • 2,520 Sled Dollies
  • 4,620 Traction Products
  • 6,720 Electric Face Shields
  • 5,040 Helmet Communicators
  • 2,100 Windshields
  • 2,940 Goggles
  • 2,205 Performance
    Add-Ons
  • 6,510 Helmets

Start reaping the benefits of Michigan's snowmobiler
readership this year.

For more information about reader profiles, distribution and circulation, click on Quick Facts.