We have been advertising in Illinois Snowmobiler for quite some time now. We have received a ton of feedback from our ads in the magazine. Everyone there is very easy going and easy to work with.

Brandi
B&M Motorsports, Inc.


   


is the only magazine that reaches every
snowmobile club member in the state.

illinois Snowmobiler
  

Illinois Snowmobiler is the Illinois Association of Snowmobile Clubs’ (IASC) official publication. It’s the only magazine devoted to snowmobile enthusiasts in Illinois. Illinois Snowmobiler is published monthly, six times per year, from September to March.

Each month the magazine reaches 9,000 households and an estimated 22,500 snowmobilers. IASC members receive 3,000 copies of the magazine. The remaining 6,000 are distributed to registered Illinois snowmobilers. Illinois Snowmobiler is the best way to reach snowmobilers in Illinois.

The Purchasing Power of Illinois Snowmobiler Readers

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Hotels/Motels
Visit These Stats

When making winter travel plans, the great north woods tops the list for most readers of Illinois Snowmobiler. Wisconsin and Michigan’s Upper Peninsula are the two most popular locations. Canada, South Dakota and Michigan’s Lower Peninsula are also on the list of places traveled throughout the season.

Not only do Illinois snowmobilers travel to snowmobile, but they also travel all year long. Of our readers, 42.9% will stay 8-9 nights per year; that adds up to over 30,888 nights! Factor in the 57% of the readers booking or planning a trip due to an advertisement seen in the magazine, and you’ve got a win-win deal. Is your advertising message reaching these active year-round travelers?
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Dealers
Don't Miss Out On Sales

Spending your ad dollars in the most effective media outlet is very important. Illinois Snowmobiler is mailed directly to Illinois snowmobilers.

Statistics show that only 3% of the population owns a snowmobile. So, why advertise exclusively in media outlet such as a local newspaper when 97% of the readers are non-snowmobilers?

Illinois Snowmobiler readers told us they plan to purchase many items in the next 12 months; here are just a few:

  • 1,800 Snowmobiles
  • 2,403 Snowmobile Jackets
  • 2,997 Snowmobile Boots
  • 1,800 Performance
    Add-Ons
  • 4,203 Helmets
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Accessories / Aftermarket
Our Readers Buy a Lot of Products

Items Illinois Snowmobiler readers will purchase in the next 12 months:

  • 2,997 Trailer Accessories
  • 2,997 Trailers
  • 2,403 Snowmobile Jackets
  • 1,134 Snowmobile Bibs
  • 1,800 Snowmobile Boots
  • 1,197 Sled Covers
  • 2,997 Traction Products
  • 603 Electric Face Shields
  • 1,197 Helmet Communicators
  • 603 Goggles
  • 1,800 Performance
    Add-Ons
  • 4,203 Helmets

 

Start reaping the benefits of snowmobiler
readership this year.

For more information about reader profiles, distribution and circulation,
click on Quick Facts.