We are very pleased with our advertising experiences in Iowa Snowmobiler. The exposure we’ve received has been invaluable to our business. Many of our first-time customers have said they heard about us through Iowa Snowmobiler. Being located in a small Northeast Iowa community, it is necessary for us to use the best advertising resources available, which is why we choose to advertise in Iowa Snowmobiler.

— Roger Myers
Myers Polaris, Inc.

 


   


Iowa's only monthly snowmobile magazine.

Iowa Snowmobiler
  

Iowa Snowmobiler is the official publication of the Iowa State Snowmobile Association (ISSA). This magazine is devoted entirely to snowmobile enthusiasts in Iowa. Iowa Snowmobiler is published monthly, six times per year, from September to March.

Each month, the magazine reaches 9,000 households and an estimated 22,500 snowmobilers. ISSA members receive 3,000 copies of the magazine. The remaining 6,000 are distributed to registered sled owners in Iowa. Iowa Snowmobiler is the best way to reach snowmobilers in Iowa.

The Purchasing Power of Iowa Snowmobiler Readers

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Hotels/Motels
Check this out!

Where do Iowa snowmobilers go to ride? Wherever the snow is! Here are the destinations readers plan on heading this season:

  • Wisconsin (4,599 readers)
  • Minnesota (6,426 readers)
  • Michigan’s Upper Peninsula (4,500 readers)
  • Wyoming (3,861 readers)
70% of Iowa Snowmobiler readers spend 10 or more nights in a hotel/motel per year – and not just for snowmobiling. Multiply that by the 7,110 readers who say they use advertisements in the magazines to book and plan trips all year long, and you have a win-win deal!
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Dealers
Maximize Your Advertising Dollars

Spending your ad dollars in the most effective media outlet is very important. Iowa Snowmobiler is mailed directly to Iowa’s snowmobilers.

Statistics show that only 3% of the population owns a snowmobile. So, why advertise exclusively in media outlets such as a local newspaper when 97% of the readers are non-snowmobilers?

Iowa Snowmobiler readers told us they plan to purchase many items in the next 12 months; here are just a few:

  • 3,861 Snowmobiles
  • 2,574 Snowmobile Jackets
  • 1,287 Snowmobile Boots
  • 5,139 Performance Add-Ons
  • 2,574 Helmets
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Accessories / Aftermarket
Our Readers Buy a Lot of Products

Items Iowa Snowmobiler readers will purchase in the next 12 months:

  • 4,500 Trailer Accessories
  • 1,287 Trailers
  • 2,574 Snowmobile Jackets
  • 3,213 Snowmobile Bibs
  • 1,287 Sled Covers
  • 1,926 Traction Products
  • 1,287 Electric Face Shields
  • 639 Helmet Communicators
  • 1,287 Windshields
  • 3,213 Goggles
  • 5,139 Performance Add-Ons
  • 2,574 Helmets

Start reaping the benefits of snowmobiler
readership this year.

For more information about reader profiles, distribution and circulation,
click on Quick Facts.